Journal

Journal

November 2, 2025

Protected: The Bespoke Palette & a Pint of ‘I Scream’

A story of quiet saxophones, loud memories, and the colors hidden in plain sight

Journal
Warehouse shelving with rows of warm-earthy Axion shipping boxes. Each box has a crisp white specification band with barcode, large “Axion” wordmark, all33 logo, model number “Nº 50505,” and the line “Sit in Motion® Technology.” One box is pulled forward, showing a smooth plastic carry handle. The spec table lists frame, color, upholstery, and weight—easy to scan for inventory and fulfillment.
Two Axion packaging units showcasing the modular, wrap-around design system. Each box aligns across panels with continuous barcodes and mirrored layout logic, creating a visual rhythm that extends the brand’s identity beyond the product itself.

October 28, 2025

The Box That Moved

Orchestrating chaos. A case study in the non-linear design process.

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