Axion Chair
Branding, CGI, Print & Digital
ClientSimtec, Inc.Year2021–2022IndustryManufacturing, office furniture, ergonomicsToolsFigma, Adobe CS, Blender, FCP, Klaviyo, iWork
Disciplines:
Thoughtful Technology for Active Sitting
Designed by Dr. Dennis Colonello, renowned chiropractor, and Jim Grove, famed industrial designer, this sitting solution employs patented technology to help people find freedom through movement. The technology scientifically aligns the spine into ideal posture while keeping all 33 vertebrae moving for improved circulation, greater energy, and pain relief.
Brand Typeface
Color palette
We created a range of interiors showcasing the Axion chair. Additionally, we produced animated visualizations to further highlight the chair’s ergonomic features and functionality within these curated spaces.
3D product rendering & animation
Equipped with convenient plastic handles, the updated box design ensures easy transportation and handling. Printed in black and white, the box maintains a classic aesthetic, conveying cost-effectiveness while providing strong contrast on a kraft corrugated carton. Its design allows for essential product information to be prominently displayed on the sides. Inside, the box includes a “User Manual” and a sheet of white cardboard containing assembly instructions for the chair. These instructions feature images and include a QR code that links to an assembly video.
Box inserts
Webpage
Rebranding aimed to create a design system — simple yet effective for web pages and email campaigns. Balancing comfort with simplicity, the website is engaging and straightforward, achieving a cohesive and intuitive user experience. Our goal was to make it effortless for users to easily discover the chair’s features and purchase a chair without any hassle.
